Question

The offering selected= The Agency RE

Explain in detail, the following for your offering

A. The type(s) of utility that your product provides to satisfy the customer
B. Branding and positioning

Answer 1

A. The type of utility that your product provide to satisfy the customer who will be the utility value and they should be maximum in order to gain from consumer satisfaction.

utility value of a product must be maximised so that the value derived by customer from this product would be maximum and it could help the company in order to maximize its overall revenues and thereby maximizing its profit.

B. Branding and positioning-it is a marketing strategy which is used to lure and attract customers to buy the specific products of the company in order to enhance the sales and gain potential customers so that it can help the company to enhance its overall value in the long run by increasing its sales and profits and becoming a brand.