Local Co. has sales of 10.8 million and cost of sales of $5.6 million. Its selling, general and administrative expenses are $500,000 and its research and development is $1.3 million. It has annual depreciation charges of $1.2 million and a tax rate of 35%.
a. What is Local's gross margin?
b. What is Local's operating margin?
c. What is Local's net profit margin?
d. If Local Co. had an increase in selling expenses of $270,000, how would that affect each of its margins?
a. What is Local's gross margin?
Local's gross margin is _%. (Round to one decimal place.)
b. What is Local's operating margin?
Local's operating margin is _%.(Round to one decimal place.)
c. What is Local's net profit margin?
Local's net profit margin is _%.(Round to two decimal places.)
d. If Local Co. had an increase in selling expenses of $270,000, how would that affect each of its margins?
(Select the best choice below.)
A.Selling expenses only affect the net profit margin, but the increase in such expenses will not affect the other margins.
B.Selling expenses only affect the operating margin, but the increase in such expenses will not affect the other margins.
C.Selling expenses do not affect the gross margin, but the increase in such expenses will decrease the other margins.
D.Selling expenses only affect the gross margin, but the increase in such expenses will not affect the other margins.
Solution:-
(a)
Gross margin= Gross profit/Sales= (Sales-Cost of sales)/Sales= (10.8-5.6)/10.8= 48.15%
(b)
Operating margin= Operating profit/Sales= (Sales-cost of sales-selling general expenses-R&D expenses-depreciation)/Sales= (10.8-5.6-0.5-1.3-1.2)/10.8= 20.37%
(c)
Operating margin= Net profit/Sales= [(Sales-cost of sales-selling general expenses-R&D expenses-depreciation)*(1-tax rate)]/Sales= [(10.8-5.6-0.5-1.3-1.2)*(1-35%)]/10.8= 13.24%
(d)
Selling expenses is an indirect expense that is not deducted for calculation of gross profits, however is taken into consideration for operating profits and net profits. Thus, it will not impact gross margins but will reduce other margins.
Therefore, the correct option is option C.
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