Question

Price-sensitive consumers become less loyal following the complaint than do those with less price sensitivity. Select one: True False

Answer 1

ANSWER

• TRUE

Price Sensitive consumers are those consumers whose opinions about any product or service changes too often when it comes to the price and quality of such product/service.

They are too cautious about each and every aspect when it comes to buying a product.

Any good news about the product or the company which is manufacturing that product makes such consumers more loyal toward such product and vice-versa.

On the other hand, less price sensitive consumers are those whose perspective and loyalty towards a product or the company manufacturing such product does not change that easily with the prevailing negative news in the market.