Question

Organizational culture can be the basis of a firm's competitive advantage if

		it is valuable, rare, and difficult to imitate.
		it is trademarked and copyright protected.
		it converts the organization's core competency into its core rigidity.
		it changes the organization's inertia into its core rigidity.

Answer 1

Organizational culture can be the basis of a firm's competitive advantage if it is valuable, rare and difficult to imitate.

If the organizational culture is valuable and can be quantified, it certainly possess the basis of firm's competitive advantage.

If the organizational culture is rare, no other firm has the same organizational culture, it is the basis of a firm's competitive advantage.

An unique organizational culture is hard to imitate, so it will be the basis of a firm's competitive advantage.

The best example can be Google: it's organizational culture is valuable, rare and difficult to imitate and it serves as the basis of competitive advantage.