Quantitative financial information are not the only information managers need to consider in making an informed managerial decisions, they also recognize the relevance of qualitative information. Justify the contention.
Quantitative and qualitative information are both required in making an informed decision. YES, that's correct.
When managers make business decisions they take into account reputation, brand strenght and morale of the employees, relationship and commitment with suppliers , long term future effect on profitability. Decisions that can hamper the reputation of the company in any form are avoided and decisions are taken which favour employees, brand image .The quantitative information like sales figure, profits and return on investment , all these quantitative factors which are numerical outcomes that are obtained from a decision are considered before taking a decision. Any decision that can harm sales, profits and ROI are avoided by managers.
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