Media Bias Inc. issued bonds 10 years ago at $1,000 per bond. These bonds had a 30-year life when issued and the annual interest payment was then 11 percent. This return was in line with the required returns by bondholders at that point in time as described below: Assume that 10 years later, due to good publicity, the risk premium is now 3 percent and is appropriately reflected in the required return (or yield to maturity) of the bonds. The bonds have 20 years remaining until maturity.
Value of Bond = PV of future cash flows from that bond
Due to positive publicity, people feel that the security is less risky and expect less return. Thus expected return will be reduced by Risk Premium
Req Rate = Int Rate - risk Premium
= 11% - 3%
= 8%
Value of Bond today:
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