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Assume that you are a marketing director for a medium Omani company. and you intend to...

Assume that you are a marketing director for a medium Omani company. and you intend to conduct a study on the effect of the current pandemic COVID-19 coronavirus on your company sales. based on what you have learned in chapter four answer on the following

A.    Who will do this research? Why.   

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Answer #1

This research would be done by Marketing department of the company who are authorised with the projection report and standard budget because effect due to coronavirus would be covered under the prospective budget who should be futuristic in nature and these need to cover a certain risk element because the salea are going to shrink because of contagion due to coronavirus.

This research will need a high rate of precision and predictability because this is related to projection of a futuristic event which will have highest implication on the overall sales volume and profit of the company because sales of the company is related to demand of the consumers and there would be a shrinkage I n demand of the consumers because of coronavirus concern.

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