Question

Describe an experience you’ve had recently as a customer or employee that illustrates one of the...

Describe an experience you’ve had recently as a customer or employee that illustrates one of the following philosophies: production, sales, market, and societal marketing orientations.

Homework Answers

Answer #1

Production Orientation: I recently bought Google home mini, which is one of the superior product due to its product quality which enforce me to buy this product.

Sales Orientation: I am working as a sales person for a mobile company for which I promote my product at different places of cities so that my company's phone share can grow.

Market Orientation: KFC launch lunch combo in Indian market where it offers different variety of Indian foods which shows that KFC offering different products as per market need.

Societal Marketing Orientation: Addidas/ Nike told that they will assure better pay for local worker in under developed countries and avoid under age employees.

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