Question

4. What should Rawlinson do to generate sales momentum for the Quartz product? Should he change his marketing strategy to target consumers directly, target the DIY market, or target developers? Should he charge a lower price for the Quartz? Or should he do something different all together?

Answer 1

4 Ans)

Rawlinson should do the following to generate sales momentum for the Quartz product:

1. Since the basic problem is here customer dis-satisfaction so he should do first consumer survey to understand consumer basic need.
2. He should analyze consumer response properly and should modify product if needed.
3. Rawlinson should target consumer directly – it will help to create demand pull marketing.
4. He should not charge lower price otherwise it will create wrong perception that the product is cheap rather he should target particular wealthy customer group.