Question

All the brand elements for a particular brand create the brand identity, which convey the contribution of these elements to image and awareness. Discuss all the brand elements for one (1) supermarket product.

Answer 1

Meaning of Brand: A brand consists of all features that distinguish the goods and services of one seller from another:

Brand is an identifier: Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. We can take exampleof Cocacola brand

Elements of Brands: There are two elements of brands :

Tangible and Intangible

Tangible elements include: Logo, Color, tagline, packaging, Quality, design.

Intangible elements include: Repution, Customer experience     

Now these tangible elements are defined as:

Logo: A logo is a representation of what the brand is meant to stand for or seeks to communicate. Coca cola is most popular beverage in th world

Color: When color choose for inka particular product it is integral part of in the success of product. the color red can in marketing portrays power, excitement nergy and passion. it is an excellent choice for branding drink Thus coco cola choosed red color.

Tagline: A tagline is short phrase that states company;s overall purpose. There were several taglines used in coca cola at present tagline is : "Taste the feeling"The goal with a tagline is memorability and customer-to-brand association.

Packaging:The primary purpose of packaging is to protect the product from damage.Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves Coca cola packing is light weight, Recover and recycle. So its packing is also good

Quality: Quality is defined as meeting the expectation of customers.It is  degree of excellence. When used to describe people, it refers to a distinctive characteristic or attribute that they possess.Cocacola maintain rigid standard in quality across its system to protect the brand, assure supply standards, and control the manufacturing process

Intangible Elements of Brand:

1.Repution : A brand repuation means consumer trust your company and feel good about purchasing you goods and services.

2. Cutsomer experience: Customer experience is of critical importance to the sustained growth of a business. It's important to ensure a positive customer experience so customers build brand loyalty in your product or service and refer their friends, and leave you positive customer reviews that will help your business retain revenue and earn new customers. So coca cola customer experience is good about this brand.

Conclusion: So from above we can conclude that both tanibles and intangibles helps to meet the brand identity and differntiate our products from others. So coca cola has created its brand identity across the world. It is an American international Company. It is branded product known in across the world. it distinguish its brand from above qualties.