You would like to use Multiples analysis to get an estimate for the Enterprise Value of Disney's new streaming video service, Disney Plus. All you know about Disney Plus is that it has 10 million subscribers.
A firm similar to Disney Plus is Netflix. Netflix has 158 million subscribers. Its stock price is $310, debt is $13.54 billion, cash is $4.44 billion, and shares outstanding is 438 million. Using this information, what is your best estimate for the EV of Disney Plus in millions?
Enterprise Value(EV) is the value of a company's total value. It includes market cap, short term and long term debt.
Enterprise Value = Market Cap + Total Debt - Cash
The market cap of Netflix = Price per share * No. of shares
= 310 * 438 million = 135.780 billion
EV of Netflix = 135,780,000,000 + 13,540,000,000 - 4,440,000,000
= $144,920,000,000 or 144.92 billion
EV/Subscribers of Netflix = 144,920 million / 158 million
= 917.21 times
We can estimate the EV of Disney by comparing Netflix's EV/Subscribers ratio.
EV/Subscribers of Disney = EV/10 million
917.21 * 10 = EV of disney
Estimated EV of Disney = $9,172,151,898 or 9,172.15 million
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