Question

The first step in pricing a service is to define the unit of service consumption.

A. True

B. False

An organization's product mix includes all of the products it sells.

A. True

B. False

Nonprofit organization marketing is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets.

A. True

B. False

Answer 1

The first step in pricing a service is to define the unit of service consumption.--TRUE-->In order to price a service, it is important to define the unit of service consumption (charging for food and drinks rather than for table and chairs) and for services that are composed of multiple elements, the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately

An organization's product mix includes all the products it sells.--TRUE

nonprofit organization marketing--TRUEThe effort by nonprofit organizations to bring about mutually satisfying exchange with target markets.