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List and define the Four Marketing Management Philosophies?

List and define the Four Marketing Management Philosophies?

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Answer #1

The four marketing management philosophies are

1. Production oriented. This philosophy implies that higher the production higher will be the sales.

2. Sales oriented. As per the philosophy sales strategy will result in higher sales and and sales strategies will impact the Purchase volume of customers.

3. Market oriented. As per this philosophy the goals of the business are determined by desires and needs of customers.

4. Societal marketing orientation. This philosophy is based upon the benefits of the society and the stakeholders of the business

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