Question

Identify the core problems/challenges Impassible Food's must address in the short-term and long-term

Note: Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes

Answer 1

Impossible Foods* is a US based company specializing in plant based meat and dairy products. Their goal is to decrease the use of animal meat and use plant based processed meat which is healthier and much nutritious than animal meat. Plant based meat is very much similar to regular red meat but less in sodium and cholesterol which are not good for health. This meat is prepared from plant proteins and mixing them with other ingredients.

The main problems faced by Impossible Foods’ in short term is that the processed food is rich in calories and can lead to obesity, if consumed in high quantity. In Long term, the production of the plant based meat is based on processing techniques where the non-nutritious components of the plant based meat are eliminated. During the procedure, nutritious and healthy components are also destroyed which may have proved to be good for the health of consumer.