Question

Discuss what tactics you would use to improve WOW's governance or performance if you believe WOW is an attractive activism target.

Note: WOW -> Woolworths

Answer 1

Deepen the understanding of customers. Lead the market in customer loyalty and increase membership, retention, and spend . Leverage a ‘single view of the customer’ through combined customer databases, enabling customers to be recognised in real time, with delivery of personalised, seamless service across all channels . Embed customer insights and analytics across the Group as a core competency . Implement loyalty programmes for David Jones and Politix We focus on offering our customers inspiring, engaging, and relevant digital and in-store journeys, helping our staff deliver a consistent, brand-aligned customer experience and connecting our customers seamlessly from our physical stores to our digital platforms and vice versa