Question

You are required to submit a Case Study Analysis report for topic related to business analytics. This homework will result in a survey paper examining the use of business analytics in organization transformation.

REQUIREMENTS:

• The Case study should be obtained from reputable journals, white papers, conference papers, reputable magazine articles, or any acceptable reference for academia.
• Your report should consist a summary of real-time business analytics solution implemented in industries.
• The summary should include the organizational details, the business transformation, problem and challenges endured by theorganisation and how they introduced analytics.
• Write a summative report on how this organization successfully implemented analytics solution which may have improved their business processes, organizational transformation, higher productivity, business growth, enhanced competitiveness, to have more effective managerial decision making and increased globalization opportunities.

INSTRUCTIONS

• Write a 500-750 words report.
  
• Formatting:
  • Typeface : Times New Roman
  • Font Size: 12
  • Spacing: 1.5
    
• Use Word document.

Answer 1

A multi billion-dollar global food ingredients company needed to make better-informed pricing decisions. Account managers were making quotes solely on gut feeling and personal experience, without support from competitive information or analytic insights to improve their customer negotiations.

The company implemented Deloitte's analytics pricing solution to generate price targets at the customer and product levels and deliver quantitative insights that account managers used to communicate the value of their products and services to customers. The solution also enabled "what–if" scenario planning to improve negotiations and profits.

The company's new pricing and promotions framework generated a two percent increase in annual revenues.

Company has followed the promotion module, profitability module and pricing module.