Question

C. Explain how does a company build customer value, satisfaction and loyalty give examples to support your

Answer 1

Ans ) The customer value is the amount of satisfaction the customers get from the products .The loyalty is the attachment of the customers towards the company and its products. Finance play a key role in the customer value , satisfaction and loyalty as it is the finance which involves decisions relating to the cost as well as adequate inventory management. Optimum allocation of resources like investing in trainning , technologies and efficiences with sound compensations as taken into the account the cost and benefit analysis.Finance ensures the key cash flow and working capital management. All this leads to an adequate quality development and competative edge and because of adequate financial management there is proper allocation of funds towards marketing , customer care services.The result is motivated workforce and quality products with adequate price.