Question

After a review of its most recently compiled SWOT, the strategy group at the Only Ever Drink Good Beer Company created a series of strategic alternative pathways forward for the company using a TOWS matrix.
They recognized there was significant growth in a variety of niche markets in the USA and so they recommended that the firm replace a weak manager with someone more expert in capturing market share in niche markets. This approach could be defined as a __________ strategy.

maxi - maxi

mini - maxi

mini - mini

maxi - mini

Answer 1

In this case the best approach is mini maxi strategy. It means that the company has more weakness but its environment provides lot of opportunities to overcome their problems.In this approach the opportunities are exploited while correcting the weakness in the organization.

Here the weak manager is replaced with someone having more skills. This is an example of mini maxi strategy.

maxi maxi startegy means the company uses internal skills and strengths to make use of the opportunities.

mini mini strategy means that the company do not have much opportunities and the required strengths to use the available opportunities.

maxi mini strategy means to use the internal strengths to reduce the external threats.