Question

1.Walmart's first designer label clothing brand is called George. Few Americans know the George brand, but in Britain it is well regarded and sold in stand-alone George stores. What would be the benefits to Walmart if the George brand of clothing became recognized and desired in the United States? 2.Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com? Explain your answer (use your own words)

Answer 1

Ans 1) It is always better for MNC's to take advantage of business opportunities at the earliest in foreign markets. Walmart will open stand-alone George Stores in USA to maximize sales of clothes to maximize profit.

Ans 2) Amazon has fully utilized the innovation technique of E-Commerce / Online Marketing & Sales to acquire global customers and sale of their products by giving scope to customer to select their desired item fit to their budget from pool of similar products manufactured / marked by different brands.