According to your textbook, the characteristics of good data are limited to:
a) Speed (fast), inexpensive, accurate
b) Inexpensive, accurate, up-to-date
c) None of the above
In a Marketing Research Proposal, sample size should be listed under:
a) Research Design
b) Purpose of the Research
c) Sample Design
d) None of the Above
In a Marketing Research Proposal for your term project, “Fishbein Format” should be listed under:
a) Research Design
b) Purpose of the Research
c) Sample Design
d) None of the Above
Q1) B) Inexpensive, accurate , up-to-date
Explanation: Good data is accurate , inexpensive and updated.
Q2) C) Sample design
Explanation: A sample design is the framework, that serves as the basis for the selection of a survey sample and sample size . So, sample size is listed under sample design.
Q3) A) Research design
Explanation: Research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the research. Fishbein format is a method used in Marketing research proposal to better understand the attitudes and behaviors of consumers. Therefore, it should come under Research design.
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