Question

According to your textbook, the characteristics of good data are limited to:

a) Speed (fast), inexpensive, accurate

b) Inexpensive, accurate, up-to-date

c) None of the above

In a Marketing Research Proposal, sample size should be listed under:

a) Research Design

b) Purpose of the Research

c) Sample Design

d) None of the Above

In a Marketing Research Proposal for your term project, “Fishbein Format” should be listed under:

a) Research Design

b) Purpose of the Research

c) Sample Design

d) None of the Above

Answer 1

Q1) B) Inexpensive, accurate , up-to-date

Explanation: Good data is accurate , inexpensive and updated.

Q2) C) Sample design

Explanation: A sample design is the framework, that serves as the basis for the selection of a survey sample and sample size . So, sample size is listed under sample design.

Q3) A) Research design

Explanation: Research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the research. Fishbein format is a method used in Marketing research proposal to better understand the attitudes and behaviors of consumers. Therefore, it should come under Research design.