3 categories of risk preference are:
- Risk neutral - these type of investors simply wants to maximize
their expected value.
- Risk averse - these type of investors values each dollar less
than the previous. These preferences explain why people buy
insurance. In other words, A risk averse investor is an investor
who prefers lower returns with known risks rather than higher
returns with unknown risks. These investments include, for example,
government bonds and Treasury bills.
- Risk seeker - these type of investors accept greater volatility
and uncertainty in investments or trading in exchange for
anticipated higher returns. Example is small cap emerging markets
equity investors.
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