What is the purpose of Financial Ratios?
Using financial ratios provides all the market participants a way to evaluate a company’s. The ratios can be used on a standalone basis or on a comparison basis.
Example: Debt/ Equity ratio = Total liabilities/ Total shareholder’s equity.
Using this ratio, we can measure how much debt a business has compared to the amount of money invested by its shareholders. This ratio can also be used as an industry benchmark and various firms can be compared accordingly.
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