Question

A satisfied customer describes her positive interaction with a Lyft driver on Twitter and tags her post @Lyft.

What kind of channel is this NOT an example of? Select all that apply.

	a.	Offline
	b.	Owned
	c.	Paid
	d.	Online
	e.	Earned

Answer 1

The channels that it is not an example of is "Offline, Owned and Paid"

According to the above example, It shows the customer satisfaction that is generated by the brand and service of the company, and when the review is given directly by the customer and not by the company or its any affiliates, it is known as earned media.

This is also an example of advertising through online channel, as it is posted on the social media through internet which is accessible to all.

Paid channel refers to the media where the company pays to advertising agencies for their publicity, or any media services.

Owned channel refers to the channel where the advertisiment is done by the media houses or any it's services which is owned by the company.