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What is competitive intelligence and what benefits does it potentially offer a firm?

What is competitive intelligence and what benefits does it potentially offer a firm?

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Competetive intelligence is collecting and analysing information about competitor's strengths and weaknesses in a legal and ethical manner to enhance business decision-making.

It helps to make strategic decision in effective manner.Competitor awareness help the firm to relook into  their

strengths and weekness.CI will give awareness about what are the latest technology used by the competitor and firm can take appropriate decision based on cost benefit analysis.Also assist to make strategies for selling.

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