HigherEducation, Inc., a private educational company's share price is $110 per share; earnings and dividends are $7.00 a share, and the growth rate is zero. They have just announced a new growth strategy whereby the company's earnings would begin growing by 3% per year and remain stable at this new rate. This new growth strategy will require the company to reinvest 50% of their earnings starting at the end of this year (t = 1). What will happen to the price per share of this company?
DDM equation:
D1 / (R-G) = P0
Current earnings and dividend $7 which will grow at 3%.
New earnings and dividend = $7*(1.03) = $7.21
Only 50% will be paid as a dividend now or $7.21 x 50% = $3.605
Calculate the required return from previous year’s data:
$110 = $7/R
R = 7/100
R = 6.363636%
.
Projected growth rate G = 3%
Now, we can calculate the new price by fetching new information in DDM model:
Price of equity = Expected dividend / (Required rate - Growth rate)
Price of equity = $3.605/(6.363636% - 3%)
Price of equity = $107.18
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