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how can the idea of substitute products shape the competition to regain the market share from...

how can the idea of substitute products shape the competition to regain the market share from competitors post Covid-19? bring an example to explain your idea.

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Answer #1

Substitute products help firms to maximise sales and achieve economies of scale and thus grab higher market share and keep customers awareness. This helps brand Reinforcement as customers then buy the original product once its available post Covid19.

This helps firms in capacity utilisation and resource optimisation and thus regain market share lost during pandemic. Thus there is higher top of mind recall value and higher reach among customers.

PLEASE UPVOTE INCASE YOU LIKED THE ANSWER WILL BE ENCOURAGING FOR US THANKYOU VERY MUCH ALL THE BEST IN FUTURE

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