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The following is an example of a _______________ concept statement: A marvelous new way to wake...

The following is an example of a _______________ concept statement: A marvelous new way to wake up your diet has been discovered by General Mills scientists – a low-calorie version of our ever-popular peanut butter. As tasty as ever and produced by a natural process, our new GM’s Light Peanut Butter will fit most weight-control diets in use today!

benefit

commercialized

lead user

noncommercialized

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Answer #1

Ans. It is an example of lead user concept .

because in this statement , the company is introducing an innovative product , or a product which is new to the market , and where lead users are the consumers who are mainly the earliest adoptors of a new product and who have a willingness to experiment and because of these cluster of consumers companies are able to identify their future oppurtunities and evaluation can be done of the emerging concepts.

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