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A(n) ________ is defined by the American Marketing Association as "a name, term, design, symbol, or...

A(n) ________ is defined by the American Marketing Association as "a name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers."

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Answer #1

The correct answer is

  • brand

According to the American Marketing Association, a brand is defined as what is written in the quotes. For example, Apple is indeed a -

  • name : as in company's commonly known name
  • term : as in "Apple's product"
  • design and symbol : the common logo on the product

These makes Apple's product different from other products. Google may not be a design itself, but its product are identified on the basis of name, term, symbol which makes it different.

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