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Whether price should reflect the value that the consumers pay or whether price should reflect the...

Whether price should reflect the value that the consumers pay or whether price should reflect the cost

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price should always reflect the value that the consumers and this is because of the fact that even though the cost is very less the brand can have recognition and that is the reason why is the consumers value the brand more as a result of which is the brand would always have the power to increase the price according to its brand value and the customer perception so that they can make profits. Because not always price reflects caused because not every market is perfectly competitive market it is always better to go by the value of the customer

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