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How does the “Live Tests” campaign demonstrate the characteristic of integrated marketing communication? What grade would...

How does the “Live Tests” campaign demonstrate the characteristic of integrated marketing communication? What grade would you give “Live Tests” on integration effectiveness?

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Live Tests campaign shows the attribute of coordinated marketing by going over the traditional marketing process. Through alluring videos, the company attempted to include customers and that worked because numerous customers said that it is the reason they pick Volvo and no different contenders. Today the company has more than 100 million perspectives and 8 million online networking shares. I would give 9 out of 10 because this campaign turned into a model for others advertisement truly worked out well. It composed his name in history yet anyway there's consistently an approach to improve.

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