One of the great new “marketplaces” of our time is eBay. Spend some time on the eBay website (www.ebay.com). Find a product that you are interested in and follow the bidding. How much would you be willing to pay? Consider the following questions. (Objective 2)
How is eBay providing value to its customers?
Describe the relationship they have with their customers.
What are their markets?
Willingness to pay by consumer is price which is market linked and commensurate to industry standards.
Ebay provides value to its customers by online ticketing services, online booking and rentals, online money transfer, online shopping from across globe.
Ebay emphasises customers relationships strongly and thus incorporate values of trust, integrity, commitment and adheres to highest ethical standards and compliance protocol with safety and security measures.
Key markets are urban and semi urban in US, Canada and Mexico.
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