Question

1. Why did Palm succeed with the PalmPilot when other similar products failed?

   • They started with cutting edge technology.
   • They had brilliant engineers.
   • They started with marketing and this guided the decisions along the way.
   • None of the above.

2. An important idea behind marketing is to know your ___________.

   • alternatives
   • product
   • customer
   • None of the above.

3. Which of the following is a type of value discussed in the lecture?

   • functional
   • monetary
   • social
   • All of the above.

Answer 1

Answer-1. Correct option is 'c'

Palm succeed with the PalmPilot becacuse they started with marketing and this guided the decisions along the way. Marketing is very important way to make a well planned public relations. The firm specify the design of the innovation that marketing will be the best way to make market of that product.

Answer-2. Correct option is 'c'

An important idea behind marketing is to know your customer. Know your customers better because only they can help you get more lead and more business. Understanding customers is the key to giving them good service which in turn results into strong customer relationships and new sales through positive word-of-mouth recommendation.

Answer-3. Correct option is 'c'

Social is a type of value discussed in the lecture. This refelects the social ethics.