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Using Xerox as the marketing case study, answer the following questions: Approach(es) taken or that might...

Using Xerox as the marketing case study, answer the following questions:

  • Approach(es) taken or that might have been taken to overcome specific implementation problem(s) (using Xerox marketing case study)
  • The role a marketing audit played or might play in addressing issues (using the Xerox marketing case study)
  • How information technology was used or might have been used to improve implementation (using the Xerox marketing case study)
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