Question

• In order to determine which ad is more effective, a web designer implements:

• CTA

• A/B testing

• A buyer persona

• Drip campaigns

• SEM

Answer 1

SEM Search engine marketing is more efffective for the web designer than the other techniques as it is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising. Therefore, this is the correct option to opt..

CTA stands for call to action in which a button (or say a text link) that tells site users to do something i.e. explore the site further, fill out a contact form, browse a portfolio etc.

A/B testing is a method of comparing two versions of a webpage.

A buyer persona is a semi-fictional representation of the ideal customer based on market research of the existing customers.

A drip campaign is a method used in direct marketing to acquire customers, by a pre-written set of messages to customers or prospects over time.