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ISBN: 13: 9780133083576 The Practice of Public Relations, 12th edition, by Fraser P. Seitel Prentice-Hall 2014...

ISBN: 13: 9780133083576

The Practice of Public Relations, 12th edition, by Fraser P. Seitel Prentice-Hall 2014

What societal factors have influenced the spread of public relations?

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Answer #1

1. Growth of public organizations-wide market of major corporations

2. Increased public awareness and sophistication in the media-people today are more aware

3. Growing occurrence of social change, confrontation and affirmation-activists are becoming more bold, more visible and more successful

4. Globalization and the the influence of global media , public opinion and democratic capitalism-knowledge spreads more rapidly and across the globe

5. Internet supremacy and social media growth-Instant contact with everybody

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