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Explain why reducing the product prices of Disney won’t be ideal for the company. State the...

Explain why reducing the product prices of Disney won’t be ideal for the company.
State the pricing strategy that would work better instead and why?

Business   Economics   
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Answer #1

Reducing prices will lead to brand cannibalization and abruptlynegate the brand positioning of premium quality services anf also lead to lossess in long run.

Thus mid segment pricing works best for Disney which is priced lower than premium prices and helps in profitability maximisation with steady revenues and better brand imagery and perceptions about the brand quality.

PLEASE UPVOTE INCASE YOU LIKED THE ANSWER WILL BE ENCOURAGING FOR US THANKYOU VERY MUCH ALL THE BEST IN FUTURE

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