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Compare and contrast the concepts of creativity and innovation in entrepreneurship?

Compare and contrast the concepts of creativity and innovation in entrepreneurship?

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Answer-Creativity- It can be defined as the creation of a unique method or way of thinking to do things. Innovation -It is defined as the result of a creative process, in innovation, innovators improve the existing goods and services or innovate new products and services.

Creativity is subjective which means it cannot be measured whereas innovation can be measured by the entrepreneurs.

Creativity is the original form of thinking which means it is totally new concept whereas innovation takes place on existing products and services.

Creativity includes the ideas, imagination, thoughts , concept, expression whereas innovation includes process , action, values , change, etc.

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