Question

Explain the three ways in which self regulation operates in the advertising industry.

Define ethics and explain how it relates to advertising.

Answer 1

Self-regulation in advertising and marketing is a process through which advertisement, sales, service and media industries set voluntary guidelines and practice requirements that go beyond their legal obligations. It is the duty of self-regulatory organizations (SROs) to maintain the adherence of industry to these laws.

The longer answer is that marketers, advertising agencies, media workers and departments know that in advertisement material there is minimal government interference. To retain this role, it is important to comply with the various codes and ensure that the Advertising Standards Board (Board) decisions are upheld at high levels.

Self-regulation relies heavily on marketers ' good sense and willingness to provide appropriate advertisements to customers, thus fostering customer and government confidence in general advertising standards.

Regardless of the response of an advertiser to a board decision, advertisers immediately ensure that their advertising is deleted or changed in the vast majority of cases where code violations were identified.

In comply with this, very few advertisers need more motivation. The ASB, however, has a range of actions to help achieve compliance with Board decisions where appropriate. Where a complainant suggests that an advertising may be in violation of government regulations or in breach of the law, the ASB may refer the case to an appropriate government agency or industry body approved to remove the advertisement or take further action against the advertiser.

Ethics means a set of moral standards that control the actions of an individual or how it is done. Yet marketing means the way a seller and a buyer connect.

Ethics in advertising thus implies a collection of well-defined rules regulating the way the seller and buyer interact. Ethics is the advertising industry's most important characteristic. Although there are many advantages to marketing, there are some aspects that do not adhere to advertising ethical standards. Marketing ethics is directly related to marketing intent and advertising design. Sometimes it is important to exaggerate the ad to show the product's value. For example, a sanitary napkin ad showing that when some girls dropped the napkin in a river, the napkin soaked the river's entire water. Therefore, ads aimed solely at educating women about the quality of the product. Each woman, of course, knows that this can hardly happen, but the ad has been approved. This does not mean that the ad was immoral.

Often, morality depends on what we think. When marketers make advertising on the premise that consumers can understand, convince them to consider, and then act on their advertisements, this will lead to positive results and the ad may not be considered immoral. But at the same time, if advertisers feel they can trick their consumers by presenting some unrealistic stuff like just clicking fingers will make your home or office fully furnished or just purchasing a lottery ticket would make you a millionaire, then it won't work for them and will be considered immoral.