Question

Marketing analysis: How does an art dealer develop a brand for high-end art?

Answer 1

An art dealer will develop a brand for high-end-art by careful marketing strategies. First of all, after an art is created, the art dealer will exhibit the artwork in a gallery or a museum for display where the people with taste for art would often visit. Exhibiting the art will draw the attention of the artwork to potential customers. The artwork can be put for reviews by the art critics, magazines, etc , this will not only help build a brand image but also validate the reputation of the art. Finally, an art fair or auction of the art will help in determining the right price of the art.