Question

did disney management conduct an external environmental analysis before going forward with Euro disney?

did disney management conduct an external environmental analysis before going forward with Euro disney?

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Answer #1

In the beginning, they did do an analysis as to it where would it be more profitable for them. But it did not consider the local needs. They did not do an environmental analysis, the proof is that they had many difficulties with their Disney Culture (eg: the non-alcohol rule within the park; and restaurants) and thus they had to change a lot afterward. After their financial difficulties, they realized that it was necessary and changed things such as the alcohol rule and the restaurants with different cuisine “Bella Note” that was Italian.

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