Question

What do you believe marketing analytics are? What do marketing analytics do? How do they benefit marketers? What problems do marketing analytics solve?

Answer 1

Marketing analytics studied about the metrics data to determine the marketing efforts and also identify the improvement opportunities. The major functions of market analytics are building awareness, launching campaigns, scheduling follow ups and create efficient leading. This analytics will try to understand the big picture of the marketing trends.
The role of marketing analytics:
Determining the appropriate programmes
Monitoring trend over time
Forecast future results.
The market analytics can find the future of the company, and also determine the level of investment. It will analyse the marketing structure and form measures and programmes which will help to improve the marketing structure. This analytics having well knowledge about the customer lifetime value and brand equity.