Question

What is the profile of the customers in the leasing industry?

Answer 1

It depends on what product or asset is leased, but if it is a car rental or a mobile phone rental, then the profile is usually the early earning population, who would not want to make a one time investment into the assets and would want to consume more things per month or would want to invest in other assets through leases only. And, then considering leasing real estate, it can either be done for commercial purposes by the company and also for personal reasons, in case of companies, they usually do it to keep the new employees in the vicinity and it is done for personal reasons by the individuals because they dont want to make such a huge investment that would cost them a bomb.