Question

According to your textbook, “a total product offer consists of everything consumers evaluate when choosing among...

According to your textbook, “a total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputation.” Compose a list of factors you as a consumer might consider when evaluating the total product offer of:

  1. a vacation resort,
  2. a smartphone,
  3. a rental apartment.

Explain your reasons

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Answer #1

(a) The total product offer for a vacation resort includes ground transportation and airfare, lodging, a tour of local attractions and discounts on future vacation packages.

(b) For a smartphone, the total product offer may include insurance or warranty for replacement, back-up data storage, anytime talk minutes, unlimited data transfer, 4G internet connection speed, wireless hotspot capabilities, touch screen, long battery life, and a customer service hotline.

(c) The total product offer for a rental apartment can include a flat rate for utilities, snow removal, a car garage, a nearby laundry room, on-call maintenance anytime, free wireless internet, and well insulated walls for privacy.

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