Question

i need to build objectives and goals for marketing coca cola energy

Answer 1

In order to achieve goals we need to follows certain objectives of the marketing strategy.

Goal	Objectives
To identify target customers./ Choose specific demography.	Conducting surveys for different age groups, income levels, gender, location, etc.
To build a product identity for the new energy drink under Coco Cola.	It can be done by advertising in different platforms like television, radio jingles, newspaper, etc.
To increase customer's utility.	Different falvours (incorporating with different country's seasonal fruits and preferences) , sizes, quantity, packaging, etc
Providing the retailers with greater inventory options and shelves to showcase the product.	By taking advantage of cutomer's loyalty towards the brand and the product and using promotional strategies and discount offers to clear out some shelves.