Question

macro or micro in which environment is vodafone operating? briefly discuss main factors?

Answer 1

Vodafone is a telecom compancy and is primarily operating in a micro environment.

Micro Environment affects the ability of the Vodafone to serve its customer base. On the other hand, macro environment includes set of external factors which are not in the hands of the Vodafone business. Such factors affect the developments of such businesses.

Vodafone's Micro Environment Factors include:

- Suppliers

- Intermediaries

- Customers

- Competitors

Vodafone's Macro Environment Factors include:

- Demography of the customer base

- Economic Factors such as supply and demand conditions

- Natural Factors

- Technological Factors

- Political and Cultural Factors