Question

Explain the following concepts: Single Channel, Multi-Channel, Cross Channel, and Omni Channel

Answer 1

Single channel means when producer and retailer tries to reach customer through one distribution options only.its may be online, catalogue,mail orders etc.

Multi channel means when producer and retailer tries to combine different distribution channels to accommodate where and how consumer make purchases, ensuring that producer and retailer will be present at the time of purchase.

In omni channel it recognises the range of channel available to consumer to transact and varied interaction in the shopping process that have consumer before,after and at the time of purchase.

Cross channel provides customers an integrated, consistent experience across your brand.