Question

Explain what link building is and the benefits of it.

Define conversion rate in terms of website activity.

Define how you would calculate web conversion rates and/or set up conversion goals for a website.

Describe what SEO is and why it is important.

What is the difference between SEO and PPC?

Answer 1

Answer. Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet search engines use links to crawl the web, they will crawl the links between the individuals pages on your websites, and they will crawl the links between entire websites.

Benefits of link building

1) More visibility of your blog in search results

2) Receive traffic from other websites linked to you.

3) High- quality incoming links mean your site wil be admitted as a valuable resource. This can be easily done by writing quality content.

4) link building also helps on getting indexed in search results quicker.

5) link building is also considered an important aspect of SEO.

Defining coversion rate on terms of website activity.

The coversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site.

Example: An ecommerce site is visited by 10, 000 people during the month of April. During that month, 2, 000 users purchased something from the site. Thus the site's conversion rate is 2, 000/10, 000= 2%

How to calculate conversion rate and/or setup cpnversion goal for a website?

Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period.  

For example: if you have fifty conversion from 1, 000 interactions, your conversion rate would be 5%, since 50÷1, 000=5%

A conversion goal is an objective you set based on an action you want users to take on your website.

1)Go to your Google Analytics standard reports

2) Click on the "Admin" button in the top right.

3)click on goals

4) From one of the goal sets, click "+Goal" ( goal sets are just a way for you to easily group goals) to set up a new goal.

SEO and its importance:

1) VISIBILITY AND RANKINGS

one of the most important functions pf SEO is increasing visibility, which means making it easier for prospectus to find you when they search for something you have tp offer. Visibilty is directly related to your ranking.

2) WEB TRAFFIC

increased web traffic is one of the main goals of SEO and you increase traffic when you increase visibility and rankings.

3) AUTHORITY

The concept of authority is relatively new in SEO, but it's becoming increasingly important to search engines because it's becoming more important to web users.

4) CREATING A BETTER VISITOR EXPERIENCE

another reason SEO is critical is because all the time you put into gemerating great content and optimising your site with On Page SEO improves the usability of your site, and this createsa seamless and positive customer experience.

5) GROWTH

In the end, the ultimate reason SEO is important is that it can help you achieve many pf your business goals.

DIFFERENCE BETWEEN SEO AND PPC

Organic traffic vs. Paid search advertising

• SEO: you can get first page position if your web site is optimized for search engines

• PPC: you can get your ad on the first page by paying a higher cost per click(CPC)

Cost

• SEO : cost of SEO is indirect. You cannot pay to get to the first page but you may have to pay for SEO sevices if you cannot do SEO yourself.

• PPC: you pay only when people click on your ad. You can use the Google keyword tool to calculate how much you can pay.

Traffic potential

• SEO: organic traffic is continuous as long as you ranking in one of the top positions

• PPC : PPC ads can get more clicks but this means that you pay more.

Conversion

• SEO: SEO traffic is better than other forms of traffic (i. e. Social media) but in terms of conversion is not as good as PPC traffic.

• PPC: highly optimized keywords will generate more conversions but will cost more.