The new entrant can provide that Predatory pricing violates antitrust law, as it makes markets more vulnerable to a monopoly.
Although, Allegations of this practice can be difficult to prosecute because defendants may argue successfully that lowering prices are part of normal competition, rather than a deliberate attempt to undermine the marketplace. And predatory pricing isn't always successful in its goal, because of the difficulties in recouping lost revenue and successfully eliminating competitors.
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