Question

Albert has been in the business of selling computer hardware for over a decade. During the installation of some technologically complex hardware devices, Albert ensures that he sends technical personnel to customers to ensure initial proper use of the purchased hardware. Albert believes in implementing successful aftermarketing efforts. In which of the following additional activities should Albert be involved to ensure a successful aftermarketing effort?

A) Challenging respondents with improvements and modifications to the product

b) Continually conducting customer satisfaction research and responding to it

c) Gaining access to new markets through new products and improved technologies

d) Creating joint opportunities to develop new technology in new markets

Answer 1

Option (b) Continually conducting customer satisfaction research and responding to it, is correct

As mentioned in question, During the installation of some technologically complex hardware devices, Albert ensures that he sends technical personnel to customers to ensure initial proper use of the purchased hardware.

It means he believes in customer satisfaction and Continually conducting customer satisfaction research and responding to it will be additional activities should Albert be involved to ensure a successful aftermarketing effort.