Question

what is the strategic management of the global business? explain with an example.

Answer 1

The concept of strategic management pf the global business emerges from a combination of globalization and its implications on the corporate world.

In order to run an international company so much more efficiently and economically, the term strategic management of the global business was created that not only emphasized in protecting the well being of the company, but also function as quality assurance to its customers around the globe.

For example, the luxury goods company Gucchi sells essentially the same products in every country. Global strategy: the organisation treats the world as largely one market and one source of supply with little local variation.

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